Agile, Iterative Marketing
Is marketing for a technology startup any different from marketing for any other type of business? The answer: YES.
Startups don’t have the luxury of brand recognition. Nor do they have the budgets that more established companies are able to allocate to a product launch. And because startup products represent a whole new way to meet a need or solve a problem, messaging can be a challenge.
Using our proprietary and facilitated iFuse™ method, we take startups through an accelerated and rigorous discovery process the output of which is an iFuse report, which becomes a customized roadmap to success .
Strategy Development
- Critical Issues Identification
- Competitive Analysis
- Market Segmentation
- Prospect/User Insights
- Persona Development
- Pricing Strategy
Communication + Brand Platform
- Brand Pillars
- Positioning
- Product Benefit Statements
- Key Messages by Audience
- Visual Brand Identity
Distribution + Customer Acquisition
- Affiliate Program
- Channel Identification
- Channel Marketing Program
- Tactical Marketing Plan
