Whether it’s reducing sales cycles, increasing web conversions or reinforcing brand reputation, our approach to marketing is linked directly to business objectives. And, just as your product or service will evolve over time, our marketing programs provide a sound framework from which to iterate ensuring you remain just as relevant to your customers tomorrow as you are today.
1. Social Media Services
iFusion has been incorporating social media elements into integrated marketing programs for both startup and high-growth clients since 2006. We’ve built competencies in both b2b and b2c social media tactics.
Through the iFuse™ process, we uncover your brand pillars, messaging, attributes and your target audience’s socialgraphics which we use to formulate a social media strategy. While iFusion Marketing conducts the initial execution of social media activities, we also provide coaching to client representatives during this period so that they may eventually undertake the execution of these activities.
| i. Strategy development | ii. Community management | iii. Facebook/Twitter programs |
| iv. Blogger outreach | v. Linkedin programs | vi. Corporate blogging |
vii. Content development
|
viii. Content marketing
|
ix. Custom Workshops
|
2. Lead Nurturing
|
3. Misc.As practitioners of integrated marketing, we are also well-versed in offline programs including:
|
4. RFP Process Management
The migration toward more digital forms of marketing have brought forth an array of tools and technologies that aid marketers in the execution of programs. But, this has also resulted in complexity. iFusion Marketing’s RFP management services gathers a company’s business requirements for a specific marketing tool, develops the request for proposal and evaluation criteria, fields the RFP and manages the entire process to selection. We have experience with:
- Marketing automation technologies
- Social media monitoring tools
- Social media management tools
- Email marketing service providers
- Web & mobile app development providers
