I’d been (note the PAST tense here) consulting with a client for several weeks and just ended the relationship recently. I believed in the product and thought the business model had potential. Sounds great! Wanna know where it broke down? The client WASN’T upfront and honest about their true intentions for the business and our
more →Interesting article in Advertising Age recently about the mainstreaming of corporate blogging [60 of the Fortune 500 have corporate blog(s)] and the rise of the chief blogging officer title. Apparently corporate blogging is so prevalent, its practitioners even have their own association http://www.blogcouncil.org/. While it’s admirable that companies are starting conversations with their customers, I’m
more →The latest quarterly report from from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths” contained some pretty interesting myth-busters. My favorites are: Myth #7 – You can capture Boomers with mainstream advertising Boomers are paying attention to advertising, but they do not always like what
more →Category Client – Entry Title – Submitting Organization 1a. Visual Branding / Identity – Business to Business Airgas – “Airgas SAFE Campaign” – MLT Creative Modo Modo Agency – “Modo Modo Visual Branding” – Modo Modo Agency Mainheim/Cox Enterprises – Manheim’s Frontline Force” – Bright Impact Inc. 1b. Visual Branding / Identity – Business to
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more →We announced our 2008 AMY Awards judging panel a few days ago. Here’s the line up this year:Award-winning journalist Nationally renowned blogger Josh Hallett, a new media strategist at Voce Communication Celebrated entrepreneur Peter Davis, president and chairman of Vesdia Corporation Prominent academic Francis M. Ulgado, Ph.D., associate professor and CIBER Faculty director at the
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