Jacqui Chew will be presenting a fast-paced interactive session titled “How to Gain Market Traction Through a Strong Founder Brand,” which will focus on social media channels and their relevance to startup founders following the Lean Startup methodology.
Issues to be covered:
A. What is a personal brand? How is it important to startup founders?
B. Weeding through the most productive communications channels.
C. Tips to getting the most out of your social media presence.
D. Q + A
Length: 70 minutes with activity and + 10 min Q+A
Target Audience: startups with MVP or close to rolling out a private beta
Jacqui Chew will explain the important role that influencers can play in any startup marketing effort in her presentation on “Building Relationships with Reporters, Bloggers and other Influencers.”
She will review the Why’s and the How’s of influencer programs, amongst other issues such as:
A. The Influencer Eco-System Explained
B. Rules of Engagement.
C. What’s in it for Them.
D. Finding common ground – adapting the investor pitch to influencers.
E. Attendee activity (10 minutes) where each attendee develops a pitch for a target reporter/blogger.
F. Questions.
Length: 70-90 minutes depending on activity and 10 min Q+A
Target Audience: startups with a stable private beta.
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